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The Toy and Game Inventor's Handbook
enlarge	Authors: Richard C. Levy, Ronald O. Weingartner Publisher: Alpha Category: Book Buy Used: $37.04 as of 7/30/2010 02:06 CDT details Qty 1 In Stock New (1) Used (16) from $37.04 Seller: CDC Books Rating: 10 reviews Sales Rank: 526550 Media: Paperback Pages: 512 Number Of Items: 1 Shipping Weight (lbs): 1.6 Dimensions (in): 9 x 7.3 x 1.3 ISBN: 1592570623 Dewey Decimal Number: 688.72068 UPC: 021898570628 EAN: 9781592570621 ASIN: 1592570623 Publication Date: July 1, 2003 Availability: Usually ships in 1-2 business days


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Editorial Reviews: Product Description The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!

Customer Reviews: Showing reviews 1-5 of 10 1 2 Next » a realistic overview of the business November 19, 2003 hank atkins (connecticut) 21 out of 21 found this review helpful Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read. Fantastic Book September 20, 2003 18 out of 18 found this review helpful I wouldn't call myself an inventor by any stretch of imagination but I did come up with a new toy idea that has become a big hit via word of mouth. I wanted to submit it to some toy companies for review and had no idea how to do so. I purchased this book looking for direction on how to submit ideas, look for patent information, industry contacts, etc. This book offers it all. It has been a great resource for getting me started in some sort of direction and the amazing thing is one of the authors gives you his email address and was very responsive to my questions. Your Map to Toy Success September 1, 2003 12 out of 13 found this review helpful You can have track and a train, but without an engineer you're going nowhere. Richard and Ron are experienced engineers who take their readers on a diesel-powered trip through toy land, visiting all the way stations critical to the commercialization of playthings. The currency of this book comes in the form of quotes from over 150 successful independent inventors, company executives, brokers, sales reps and others that power and drive the toy business. Nothing in the book is theoretical. It is based upon their hands-on, empirical experiences. It is state-of-the-art. I have lots of great ideas. This book has already started to open up opportunities for me just as the railroads opened vast regions of our nation to settlement and trade. --Martin Brown, San Francisco, CA Increase Your Confidence October 2, 2003 8 out of 9 found this review helpful The Toy and Game Inventor's Handbook gave me instant erudition about the arcane world of marketing and licensing inventions. Thanks to this book I have more poise, confidence and a sense of security when I approach potential licensees. Before you buy this book, get a few highlighters because you will want to mark all the gems of knowledge the authors unselfishly share with readers. Roz Harrisburg, PA A MUST HAVE!!! October 20, 2003 9 out of 11 found this review helpful The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas. The toy industry at its rip-roaring, zany, zappy best. All other books I have read about licensing concepts to toy companies pale when compared to this work. This is the book of record. Joel, Danbury, CT Showing reviews 1-5 of 10 1 2 Next »