Starting & Running a Successful Newsletter or Magazine

Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views!

What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.

She did a great job discussing internet publishing and should expand on the topic in the next edition.

Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!

Again, I heartily recommend this book!


An excellent pick for both general-interest and college-level libraries.   February 8, 2007
Midwest Book Review (Oregon, WI USA)
13 out of 15 found this review helpful

If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter or Magazine: it tells everything from how to find readers and stay ahead of the competition for their interest to understanding different circulation options, from newsstands to vendors, and learning how the entire distribution process works. This 5th updated edition explores web publishing and blogging, showing how to integrate this into an overall marketing and publishing strategy. An excellent pick for both general-interest and college-level libraries.

Diane C. Donovan
California Bookwatch


Fantastic!   October 7, 2002
15 out of 19 found this review helpful

This book tells you everything from A to Z. I ordered three books on this subject. But I can't tell how how much more information I received from this one. I am thankful that I waited for this new edition to come out. I am confident that you will be just as pleased.


Great Guide   June 9, 2006
Yvonne Sullivan (Columbus OH)
3 out of 3 found this review helpful

I recommend this book to an individual with no prior magazine publishing experience or know-how.


Very worthwhile!   June 6, 2009
C. Zimmerman (USA)
1 out of 1 found this review helpful

This is a great book! It's got loads of useful information on magazines. Definitely worth the money!