Driving Innovation: Intellectual Property Strategies for a Dynamic World |  | Author: Michael A. Gollin
Publisher: Cambridge University Press
Category: Book
List Price: $29.99
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Seller: RepTextbooks
Rating:  4 reviews
Sales Rank: 400563
Media: Paperback
Edition: 1
Pages: 432
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.2 x 6 x 0.9
ISBN: 0521701694
Dewey Decimal Number: 346.048
EAN: 9780521701693
ASIN: 0521701694
Publication Date: February 4, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.
Book Description
Driving Innovation describes the dynamics of intellectual property within society's innovation cycle. The book presents fundamental IP concepts along with practical legal and business strategies that apply to all innovation communities and gives readers a global perspective on how the IP system encourages, channels, and sometimes stifles innovation.
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| Customer Reviews:
Superlative November 22, 2008
John Lambert
3 out of 4 found this review helpful
Michael Gollin has written the definitive work on intellectual property, and it will be the leader in the field for many years to come due to both its comprehensiveness and readability. You can assess the comprehensiveness by looking at the table of contents, and you can verify the readability by reading the sample pages on amazon.com.
Don't expect this book to be either pro- or anti-IP. IP principles and laws all have advantages and disadvantages, and Gollin objectively presents and discusses them all.
This book is a must-read for every IP lawyer, and you shouldn't hire an IP lawyer who hasn't studied it. And you should replace your IP lawyer if you already have one and they don't devour this book.
Nevertheless, this book is not just for lawyers. The writing style is suitable for a general audience, and every business executive worth their salt should read and re-read this book until they master the strategic concepts Michael presents.
Rich Blaustein, Esq. - Environmental Writer June 27, 2010
Rich Blaustein (Washington, D.C. United States)
I had been writing on genetic resources-related topics,
and used as background reading Michael Gollin's excellent
"Driving Innovation: Intellectual Property Strategies in a Dynamic World,"
which is very enlightening and which I recommend for practice, journalism, and the classroom.
Of course, the book is broader than my focused-interest, and
I learned much about how innovation is spurred on, adopted, superceded by new thinking. It also exemplifies that intellectual property can no longer be seen as an arcane matter - for it has bearings on globalization as well as on a small company's or not-for-profit organization's decisions in our age of necessary mastering of technology. Excellent book !
Excellent primer for in-house counsel April 10, 2008
M. A. Garfinkel
3 out of 5 found this review helpful
While not readily apparent from the title, this comprehensive book should be read by all in-house counsel in technology and other companies with IP assets. It covers IP basics and addresses history, public policy and strategic management from a global perspective. I did not expect to come across so many practical insights.
Gollin Drives Innovation June 22, 2008
Professor Geoffrey Dobson
2 out of 6 found this review helpful
The author has done a fantastic job. He has made what most think a dull, boring subject alive and interesting.
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