Essentials of Licensing Intellectual Property (Essentials (John Wiley)) |  | Authors: Alexander I. Poltorak, Paul J. Lerner
Publisher: Wiley
Category: Book
List Price: $34.95
Buy New: $18.67
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Rating:  3 reviews
Sales Rank: 67228
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.9 x 0.7
ISBN: 0471432334
Dewey Decimal Number: 346.73048
UPC: 723812490165
EAN: 9780471432333
ASIN: 0471432334
Publication Date: December 29, 2003
Availability: Usually ships in 1-2 business days
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Product Description
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.
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| Customer Reviews:
 good read (considering the subject) July 18, 2007
M. Konczal (Texas)
11 out of 12 found this review helpful
This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
 Great Summary of Essentials April 10, 2008
Shanika Weerasundara (Seattle, Washington)
10 out of 10 found this review helpful
This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.
use to prepare for a new job in licensing November 29, 2007
Joan (NY, NY United States)
12 out of 13 found this review helpful
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
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