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The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing |  | Author: Gilbert Guide
Publisher: Berkley Trade
Category: Book
List Price: $16.00
Buy New: $7.97
as of 7/30/2010 02:07 CDT details
You Save: $8.03 (50%)
New (22) Used (24) from $4.54
Seller: zp_books
Rating:  29 reviews
Sales Rank: 272538
Media: Paperback
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9 x 5.9 x 0.9
ISBN: 0425194094
Dewey Decimal Number: 346.73048
EAN: 9780425194096
ASIN: 0425194094
Publication Date: August 3, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
Legal landmines every successful entrepreneur must avoid
Business practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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| Customer Reviews:
Showing reviews 1-5 of 29
 No substitute for an attorney, but VERY useful September 9, 2004
George F. Corliss (Milwaukee, WI USA)
8 out of 8 found this review helpful
As the author makes clear, this book is no substitute for competent legal advice, but you'll be FAR more likely to receive legal advice you can use if you read this book first. Gilbert explains intellectual property (IP) alternatives, issues, and procedures in a style and language you can understand. She makes clear that many issues are NOT clear and helps you understand applicability and consequences of choices such as copyright vs. design patent protections. While she outlines history to help you understand the context, her perspective and knowledge of technologies is decidedly current, with considerations for the protection of business methods and software figuring prominently. Gilbert should absolutely be required reading for anyone who thinks they have a great idea.
This book rocks! September 3, 2004
Marilyn Shovers
7 out of 7 found this review helpful
Trying to help a friend who has an idea for an invention, I picked up this book to try to get the process rolling. This guide really educated me, giving me so much necessary information and the examples of actual cases helped to clarify questions I had. The author has a real handle on the subject and she is very thorough and detailed without being boring.
Excellent Coverage of the Subject Matter September 23, 2007
Steven K. Gold (Boston, MA USA)
5 out of 5 found this review helpful
This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Informative and entertaining! September 9, 2004
Behnam Rokni (WI USA)
4 out of 4 found this review helpful
As a sales engineer for a software company, I often get involved in contract negotiations and issues surrounding copyrights, licensing and trade secrets. I initially picked up this book to use as a reference guide on these topics. When I began scanning through it, however, I got drawn further and further in between the covers. The book is well organized and is fun and easy to read/understand for a non-technical person like me. It covers recent and relevant information and provides tons of interesting examples, special notes and reference footnotes. I found it extremely informative and very entertaining.
CEO Life Saver September 10, 2004
Donna Martinez (Wisconsin)
4 out of 4 found this review helpful
As owner of a company that does custom, innovative ornamental iron work, I am very concerned about creative and intellectual property issues. This book hits the mark!
Showing reviews 1-5 of 29
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